Join our Mission

From Special Operation Forces to perfect clothing. Monthly briefing.

A NEW STANDARD OF PERFORMANCE

LOOW is your trusted companion through all aspects of life. We specialize in quality garments made from the finest merino wool. Experience what LOOW can do for you and your body.


We do not design a new collection every season. Instead we focus all our energy and knowledge towards improving existing products and developing new ones from scratch. This approach is also a lifetime guarantee that you can re-order any LOOW-product you like and always expect the same familiar quality and fit.

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