From elite soldier to menswear

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30 day return and exchange

Free shipping on orders over 700kr

Orders are shipped at 2pm on weekdays

Merino T-shirts

Designed to keep you comfortable. Made for sports, adventures and casual use.

4 things we do differently

1. We use 100% Merino wool
It is perfect for T-shirts. Like the sheeps we use it all year. Read: Why you should wear wool in the summer

2. We design for fit & comfort
No more baggy square T-shirts, our clothes fit the shape of the body and is developed in corporation with our customers.

3. We manufacture everything locally
Our textiles are developed and produced in Denmark, the sewing factory is located in Denmark, the cardboard box it comes in is Danish, the small label is from Portugal though.

4. You can only buy them here
The good news is that you only pay for the T-shirt, there are no middlemen, no excessive marketing or artificially high prices.