From Special Forces to menswear




Summer Merino T-shirts


Versatile and lightweight. Designed for warm climates and indoor use.

4 things we do differently


1. We use 100% Merino wool
Because it is the best material for T-shirts. Like the sheeps we use it all year. Read: Why you should wear wool in the summer

2. We design for fit & comfort
No more baggy square T-shirts, our clothes fit the body shape and adapted to the extra length most Nordic men have.

3. We manufacture everything locally
Our textiles are developed and produced in Denmark, the sewing factory is located in Denmark, the cardboard box it comes in is Danish, the small label is from Portugal though.

4. You can only buy them here
The good news is that you only pay for the T-shirt, there are no middlemen, no expensive marketing or artificially high prices.

Sander Biemans
“Feels good, looks good and fits good. Exactly the shirt I have been looking for but could not find. Thanks and all best for your innovative company. ”
Tobias Sikström - Kings Magazine
“I have to say that it's one of the most comfortable t-shirts that I own. “
Neil Thornton - The Science of Appearance
“It's absolutely beautiful! The handle and the quality is superb. ”