From Special Forces to menswear
"When I left the Special Operation Forces I wanted to continue to wear the same clothes - clothes that simply work. But I had trouble finding this kind of clothing for everyday use, I ended up starting LOOW with experienced Danish designers and manufacturers."
Read more: How it startet
Summer Merino T-shirts
Versatile and lightweight. Designed for warm climates and indoor use.
4 things we do differently
1. We use 100% Merino wool
Because it is the best material for T-shirts. Like the sheeps we use it all year. Read: Why you should wear wool in the summer
2. We design for fit & comfort
No more baggy square T-shirts, our clothes fit the body shape and adapted to the extra length most Nordic men have.
3. We manufacture everything locally
Our textiles are developed and produced in Denmark, the sewing factory is located in Denmark, the cardboard box it comes in is Danish, the small label is from Portugal though.
4. You can only buy them here
The good news is that you only pay for the T-shirt, there are no middlemen, no expensive marketing or artificially high prices.
“Feels good, looks good and fits good. Exactly the shirt I have been looking for but could not find. Thanks and all best for your innovative company. ”
“I have to say that it's one of the most comfortable t-shirts that I own. “
“It's absolutely beautiful! The handle and the quality is superb. ”