Iver Rosenkrantz - Geared for adventure

The everyday life of Iver Rosenkrantz is something very special. He makes his living by mining and selling precious gemstones. His mine is located deep in Tanzania's hot, humid jungle, which demands for a high standard of equipment and clothing. That’s why he has chosen LOOW's merino T-shirts.

Kasper - I feel, I can change people's lives

No one would have expected Kasper Jæger to end up as a guide for adventurers and scientists on both poles of the globe. But spending one summer in Greenland changed his plans forever. Today, the 30-year-old Dane lives amongst icebergs and penguins - always dressed in LOOWs merino wool, the only thing that works in that type of harsh climate.

Christoffer - In the snow, I feel free

Christoffer Vorre has done what many people dream of - he makes a living doing what he loves: Skiing. In the white powder snow, he has found freedom and a more simple life - a philosophy he shares with LOOW, which is his favorite T-shirt brand.

Hans Martin - Stauning Whisky

We have met one of our customers, Hans Martin Hansgaard, who is one of the founders of Stauning Whisky. On the West coast of Jutland in the city of Stauning, they make world class whisky, which is sold out as fast as they can produce it. We were lucky the day we met, that Hans Martin had brought plenty of whisky with him. It was an interesting afternoon with lots of great talks about watches, bicycles and of course merino wool and whisky.